Retail $27.99

1. Naturally soft bristles protect developing teeth and gums

2. Four brushes last a full year, one per child

3. Stands upright to dry quickly between uses

   • PURE BOAR HAIR BRISTLES, GENTLE ON YOUNG GUMS: Our boar bristles are ethically sourced and boiled to the perfect firmness, naturally softer and less abrasive than nylon. Safe for children’s teeth and gums, giving your child a thorough yet gentle clean every time.

   • KID-SIZED SUSTAINABLE BAMBOO HANDLE: A single sleek piece of sustainable bamboo, sized for small hands and smaller mouths. Zero glue used, with bristles snugly hand-woven into the bamboo brush head for maximum durability.

   • PLASTIC & NYLON FREE, BUILT FOR DEVELOPING BODIES: Toss out your child's petroleum based plastic toothbrush with toxic nylon bristles. Children absorb chemicals at higher rates than adults, so every brushing session matters. PRIMALS keeps your child's daily routine 100% toxin free.

   • BPA, PHTHALATE & PFAS FREE: Our toothbrushes are free from BPA, phthalates, PFAS and the hundreds of other endocrine-disrupting chemicals found in standard plastic toothbrushes, the same chemicals shown to interfere with hormone development in growing kids.

   • 100% BIODEGRADABLE & ECO FRIENDLY: Fully biodegradable, including the recycled cardboard packaging. A clean choice for your child's body and the planet they're inheriting, perfect for raising the next generation of eco-conscious kids.